Cases

eCME Hybrid Event Series
Organisation

Vivantes Hospital

Sector

Health Care

When

2023/2024

Key Services

Hybrid Event Execution / Event Recruitment / Digital Marketing

Case 01

The project

The eCME Hybrid Event Series project was designed to provide a comprehensive educational experience through a blend of online and in-person engagements.

Project goals

Design a Event Identity

Create an Event Branding with Name, Logos & Content

Produce eCME Hybrid Events

From Planning to accreditation to promotion to production to follow up

Extend the number of participants

Include recruitment by phone, email, digital marketing

Go from local to national event series

Go from local to national event series

Approach

The concept centered around creating a series of continuing medical education (CME) events that leveraged the strengths of both virtual and physical formats to maximize reach and impact. Preparation involved meticulous planning, including content development, speaker selection, and technological setup to ensure seamless delivery. Promotion efforts were multi-faceted, utilizing digital marketing, email campaigns, and social media outreach to attract a diverse and engaged audience. Execution on the event days required precise coordination to manage live streaming, interactive sessions, and in-person logistics, ensuring a smooth and enriching experience for all participants. Retention strategies focused on post-event follow-ups, providing access to recorded sessions, and engaging attendees with additional resources and future event invitations, thereby fostering ongoing engagement and learning within the medical community.

CTA banner

Concept / Preparation / Promotion / Execution / Retention

Results

The CME series excelled by combining virtual and physical formats, achieving high satisfaction from key opinion leaders, sponsors, and organizers. Meticulous planning, expert speakers, and seamless technology ensured impactful events. Effective promotion attracted a diverse audience, while post-event strategies fostered ongoing engagement and learning within the medical community.

The numbers

3

Events per year

Planning & producing an hybrid event series of 3 events per year

50-150

HCPs per Event

Have more than 150 HCP participants per Event

9.8-10

Satisfaction

Overal rating of Audience

90%

Client retention

Participants who follow the whole series and become loyalist