Customer Journey Design
Create meaningful interactions and make a difference in every touchpoint.
Cases
eCME Hybrid Event Series
Organisation
Vivantes Hospital
Sector
Health Care
When
2023/2024
Key Services
Hybrid Event Execution / Event Recruitment / Digital Marketing
The project
The eCME Hybrid Event Series project was designed to provide a comprehensive educational experience through a blend of online and in-person engagements.
Project goals
Design a Event Identity
Create an Event Branding with Name, Logos & Content
Produce eCME Hybrid Events
From Planning to accreditation to promotion to production to follow up
Extend the number of participants
Include recruitment by phone, email, digital marketing
Go from local to national event series
Go from local to national event series
Approach
The concept centered around creating a series of continuing medical education (CME) events that leveraged the strengths of both virtual and physical formats to maximize reach and impact. Preparation involved meticulous planning, including content development, speaker selection, and technological setup to ensure seamless delivery. Promotion efforts were multi-faceted, utilizing digital marketing, email campaigns, and social media outreach to attract a diverse and engaged audience. Execution on the event days required precise coordination to manage live streaming, interactive sessions, and in-person logistics, ensuring a smooth and enriching experience for all participants. Retention strategies focused on post-event follow-ups, providing access to recorded sessions, and engaging attendees with additional resources and future event invitations, thereby fostering ongoing engagement and learning within the medical community.
Concept / Preparation / Promotion / Execution / Retention
Results
The CME series excelled by combining virtual and physical formats, achieving high satisfaction from key opinion leaders, sponsors, and organizers. Meticulous planning, expert speakers, and seamless technology ensured impactful events. Effective promotion attracted a diverse audience, while post-event strategies fostered ongoing engagement and learning within the medical community.
The numbers
3
Events per year
Planning & producing an hybrid event series of 3 events per year
50-150
HCPs per Event
Have more than 150 HCP participants per Event
9.8-10
Satisfaction
Overal rating of Audience
90%
Client retention
Participants who follow the whole series and become loyalist
