Customer Journey Design
Create meaningful interactions and make a difference in every touchpoint.
Cases
3D asset production & digital marketing campaigns
Organisation
Baxter Advanced Surgery
Sector
Healthcare / Medical Device
When
2023 / 2024
Key Services
asset creation, campaign setup, channel & content management, campaign monitoring & lead-based budget allocation, reporting
The project
By creating high quality 3D assets showcasing the use and USPs of the product we are able to create different campaigns on various social and medical media platforms to create Leads and grow market share in the D/ACH market.
Project goals
Generation of 10 leads
Main goal of this project is to start a conversation with our target group to find those who are interested in testing the product. (C2A: Product testing HEMOPATCH®)
Creating awareness of Hemopatch's USPs
Hemopatch offers more than just hemostasis. - Secure – Seal – Sustain A patch which supports critical situations in the OR to reduce the risk of POPF or Dural leaks
Growing market share
Long-term increase in the Hemopatch's current market share of 10% in the D/A/CH market
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Approach
Before starting with creating assets and setting up campaigns we took a deeper look at the customer journey and the project goals. Once the journey and objectives are clear the channel selection follows. Based on the chosen channels, messages and call-to-action different assets and strategies can be most effective to create leads and start a conversation with Health Care Professionals.
Different assets and strategies can be most effective to create leads.
Results
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The numbers
#
Leads generated
HCPs interested in a product testing
#
People reached
Creation of Awareness around the product and company
+
Increase in market share
Growth of market share from 10% to xx%
3
Channels activated
Campaigns via LinkedIn, YouTube and IP targeting
