Services & Products

The project aimed to design an impactful customer journey within the field of oncology by strategically executing touchpoints with remote healthcare provider (HCP) engagement. 

How did Miaglossa achieve the above goals. How was the overall approach.
The process involved a series of meticulously planned steps, starting with contacting oncologists by telephone to initiate interaction and build rapport. During these calls, the primary objective was to gather opt-ins, ensuring that oncologists were willing and eager to participate in further engagements. Following successful opt-ins, appointments were scheduled to discuss relevant topics and provide valuable information, fostering deeper connections. Additionally, the project included recruiting oncologists for hybrid events produced by our team, combining the benefits of both in-person and virtual participation. This comprehensive approach ensured that every touchpoint was purposeful, enhancing the overall customer experience and strengthening relationships with oncologists

By ensuring that each touchpoint was purposeful and well-coordinated, Miaglossa was able to enhance the overall customer experience. This comprehensive approach not only facilitated meaningful interactions but also significantly strengthened relationships with oncologists, thereby achieving the project's goals.